Soulja Boy Draco, The Influencer
It’s only right that Soulja Boy, the original social media expert, graces the pages of my website. He is known as a pioneer in using trending dances and music like “Crank That” to build a large following and make money fast through social media platforms like YouTube and MySpace back in the day.
My love for Soulja Boy started in 2009/10 when Twitter was just a few years old. Soulja Boy kept his tweets coming all night while I was up late studying communications as a Georgetown graduate student. He would share his new music, dances and whatever else. It was a great time!
Fast forward to 2025 and Soulja Boy has caught my attention once again. But this time, on TikTok.
The other night, while scrolling on TikTok, I randomly joined Soulja Boy’s live video. As soon as I joined, he said to put #SODMG in your bio and then #SODMG in the chat and he would follow. I did that so fast which prompted him to say, “What’s up Kia, SMBC?” Then he followed me back as promised. Note: I think it was my SMBC edit that caught his attention! (I recently updated my TikTok name to Kia-Lillian 💎 | SMBC Mom Life.)
Now I can’t stop seeing Soulja Boy everywhere! It looks like TikTok is his new favorite platform, since that’s where he’s engaging with his followers A LOT. He goes live on TikTok multiple times a day and he’s inviting fans to play games and interact with him. Once again, this is genius!
Aside from promoting his clothing/apparel brand and Los Angeles brick and mortar, SODMG, the Pretty Boy Swag rapper dropped a new album on February 7, The Influence, and his Swag Tour begins on April 11 in California.
Additionally, he has a new game available in the app store called King Soulja Run for all his loyal gamer fans AND a digital download available on his website, How To Go Viral 101, for $19.99.
What can we learn from Soulja Boy Draco?
Engagement is King! Soulja Boy takes engagement with his audience to another level by including it in his daily marketing strategy. He treats his fans like friends and makes us feel like we’re hanging out with him. He’s keeping fans entertained with his old and new music and dance moves.
Even if you think he’s old news, digital marketers should pay attention to his current TikTok game. Give this man the respect he deserves in the social media world! What other rapper or entertainer is connecting with their fans on this level?